Step into a Wundrful World.
Wundr is an experiential retail company that transforms standard retail spaces into immersive, real world, family-friendly destinations filled with child-like curiosity and imagination. Wundr's mission is to create unique, multi sensory walk-through experiences, brandable IP with global appeal that can captivate audiences of all ages.
Whipping Up Some Whimsy.
The Wundr identity captures playful escapism and the thrill of hidden door discovery into other worlds. Whimsical illustrations and a vibrant palette build a playful, magical system designed to flex across immersive storytelling experiences like ‘The Wundrful World of (X)’ and branded retail products which feel like extensions of the experience, inviting audiences to take a little Wundr home.
The Wundrful World of Christmas.
To build demand we ran a campaign that highlighted key features such as the elf-piloted magic elevator, animated reindeer, and interactive sets, emphasising the blend of CGI technology with live actors to create a unique adventure. This approach effectively combined traditional PR with digital channels, ensuring widespread awareness and positioning The Wundrful World of Christmas as a premier holiday attraction. After the launch party we we’re able to create assets showcasing the walk through experience itself.
Making It Snow in Sydney.
From festive signage and large-scale set pieces to North Pole Passports & green screen photo ops, every detail was crafted to immerse families in the on-brand magic and bring the experience to life. The ‘North Pole Post Office’ was a retail environment that extended the offer beyond the event, with keepsakes and gifts that let guests take a little piece of that family feeling home.
