Hi, thanks for stopping by to check out my portfolio. If you have any questions or feedback, feel free to get in touch, otherwise, here’s the obligatory bio...

I’m a former engineer who retrained in Graphic Design back in 2010. Since then, I’ve built a career across in-house, agency, and freelance roles, developing into a multidisciplinary senior designer with a particular fondness for visual identity. I’ve led and collaborated on projects for clients ranging from startups to global brands, always aiming to create work that’s original, considered and visually engaging.
An aphorism I often come back to is: we eat first with our eyes. For me it’s a great reminder of how we are wired by nature for sensory inputs & that this can be hacked by the power of great design, it draws people in, builds trust & shapes opinion. It can take communication beyond just images and words & have it strike a chord within us.
An aphorism I often come back to is: we eat first with our eyes. For me it’s a great reminder of how we are wired by nature for sensory inputs & that this can be hacked by the power of great design, it draws people in, builds trust & shapes opinion. It can take communication beyond just images and words & have it strike a chord within us.
Services
Creative Strategy
Brand Identity
Art Direction
Experiential Marketing
Campaigns
Web Design
Social Media
Packaging
Illustration
Brand Identity
Art Direction
Experiential Marketing
Campaigns
Web Design
Social Media
Packaging
Illustration
Principles
Curiosity. Creativity. Commitment.
These are the three distilled principles that broadly inform the way I work and shape the way I approach the creative process.
Curiosity - Inspiration Through Learning.
Curiosity seeds the creative process. The more we learn, the more we understand of the world around us, the more inspiration we have to draw from. Ask the right questions, and inspiration becomes an emergent property of the problem itself.
Creativity - Passion for Making.
The path from idea to execution is never linear. Trial and refinement aren’t optional, that is the work. I’ve found experience sharpens intuition, but every concept still needs iteration. We experiment, evolve, and push concepts until the strongest idea rises. It’s creative Darwinism, survival of the fittest solution.
Commitment - Dedication to Finishing
Deadlines, budgets, and relationships demand more than just creativity, they require commitment. Design isn’t just about ideas; it’s about making them real. The most rewarding work comes from deep collaboration and a shared ambition to deliver something great.
These are the three distilled principles that broadly inform the way I work and shape the way I approach the creative process.
Curiosity - Inspiration Through Learning.
Curiosity seeds the creative process. The more we learn, the more we understand of the world around us, the more inspiration we have to draw from. Ask the right questions, and inspiration becomes an emergent property of the problem itself.
Creativity - Passion for Making.
The path from idea to execution is never linear. Trial and refinement aren’t optional, that is the work. I’ve found experience sharpens intuition, but every concept still needs iteration. We experiment, evolve, and push concepts until the strongest idea rises. It’s creative Darwinism, survival of the fittest solution.
Commitment - Dedication to Finishing
Deadlines, budgets, and relationships demand more than just creativity, they require commitment. Design isn’t just about ideas; it’s about making them real. The most rewarding work comes from deep collaboration and a shared ambition to deliver something great.
Experience
Next PLC
MHG Design
Human Magic
Agent Marketing
Freelance / Self Employed
Bigger Agency
MHG Design
Human Magic
Agent Marketing
Freelance / Self Employed
Bigger Agency