A Smart Bit of Kit.
Oli is an AI-powered digital coaching assistant, designed to revolutionise sports performance by providing affordable, advanced video technology and analytics. The aim is to democratise sports technology, making high-quality tools accessible to athletes and coaches at all levels.
A Colour Clash.
The identity system was designed to avoid associations with professional club colours, ensuring broad appeal. I suggested a customisable strip, allowing users to apply their team colours. This identity solution led to a product design update. We incorporated a spectrum of colours and used geometric patterns to represent sports kits, creating a flexible, dynamic system that adapts to individual preferences while maintaining a cohesive brand identity.
Part of the Team.
To communicate the tech, we created assets that highlighted the innovative features, plus the customisable colour strip. This customisation became a unique selling point, offering the ability to personalise their experience. By showcasing this flexibility in the visuals, we positioned it as both a functional and emotional draw, enhancing the product's technical appeal while reinforcing the human angle of team loyalty.
Shout it From the Stands.
The use of geometric patterns served as a mechanism to inject colour and evoke the essence of sports kit designs. For marketing options, where digital transitions aren’t available, we make sure to showcase the unit in multiple colour variations to highlight its adaptability.
